An immersive event celebrating the Gucci Bamboo 1947 through installations, shopping and food experiences taking place at three locations across Omotesando.
August 2, 2023 – The House presents “Gucci Bamboo Summer”, an immersive event featuring the Bamboo 1947 line taking place in Omotesando, Tokyo from the 10th to the 25th of August.
An instant emblem forged by a flame, the curved bamboo handle crowns a leather handbag in 1947, marking the House’s path as an innovator in craftsmanship and luxury. Today, the renowned design of the Gucci Bamboo 1947 is at the heart of the House’s signature bag collection, representing how a creative instinct propelled by profound know-how has led Gucci to where it is today.
Paying tribute to this timeless icon, Gucci has developed several projects across the years dedicated to the Bamboo 1947 line in connection to Japanese culture and traditions. In 2021 Kyoto was chosen to host a special event entitled “Gucci Bamboo House “in occasion of the brand’s 100th anniversary. The event included an interactive exhibition entirely dedicated to the Bamboo bag, its history, and iterations. In 2022 Gucci released “Kaguya by Gucci” a contemporary short film reworking one of Japan's oldest stories, the Tale of the Bamboo Cutter. Released worldwide in occasion of the 75th anniversary of bamboo handle bags, Kaguya by Gucci received high international recognition with over 1.4 million views on YouTube, winning a Bronze Film Craft Production award at the Cannes Lions International Festival of Creativity and a Silver Film Craft Lotus award at ADFEST 2023, the Asia-Pacific Advertising Festival.
Gucci Osteria for Bamboo Summer Daytime
Along the same line, this August, “Gucci Bamboo Summer” will provide visitors with one- of-a-kind installations, exclusive shopping and food experiences across three different locations in Omotesando.
The immersive experience begins at Omotesando Hills. Visitors are welcomed to enter the event space though a real-life bamboo forest decorating the stairway. Created using about 1,000 bamboo trees (*1), the greenery brings a pleasant coolness to mid- summer Tokyo while lanterns reminiscent of those used during Japanese summer festivals are placed along the way to lead visitors to the entrance. The immersive installation recreates a lunar world, where countless stars twinkle in the space, evoking the tale of princess Kaguya. The room, filled with different Bamboo 1947 bags hanging from the ceiling as if floating in the cosmos, is divided in multiple areas: the atelier illustrating the restoration tools of bamboo handle bags; a zone filled with mirrors showcasing contemporary Bamboo bags designs compared to the original design from 1950’s; two windows offering a glimpse into the history and evolution of the Gucci Bamboo 1947 and a dedicated photo wall for guests to capture their experience. Lastly, the installation features a Theatre Corner, playing the music video of Shadow Dance, the latest song of Hikari Mitsushima, who played Kaguya last year, collaborated with MONDO GROSSO. Based on the words written by Hikari Mitsushima, and with the sound produced by MONDO GROSSO's Shinichi Osawa, this music video was inspired by the “Gucci Bamboo Summer” installation. In this beautiful and magical work, set in a dreamy bamboo forest and the moon, Hikari holds the Gucci Bamboo 1947 handbag and wears the Gucci 2023 Fall-Winter collection. The theatre also screens the short film Kaguya by Gucci.
(*1) After the event, the bamboo will be reused agriculturally as bamboo chips.
The second stage of “Gucci Bamboo Summer” is Gucci Aoyama store, hosting dedicated windows and showcasing the latest campaign of the Bamboo 1947 line featuring supermodel Liu Wen. A designated area on the boutique’s first floor is dedicated to the event, offering a broad selection of items featuring bamboo details, including the Gucci Bamboo 1947 lines and a selection of small leather goods. In addition, Vault, Gucci's experimental online concept shop, offers one-of-a-kind bamboo handle bags, which artisans have meticulously restored from vintage pieces. Gucci Aoyama offers exclusive shopping experiences throughout the event period.
Lastly, guests are welcomed to discover a special takeover from the Gucci Osteria da Massimo Bottura Tokyo, which was awarded a star in the Michelin Guide Tokyo 2023 of the terrace area of The Strings Omotesando, located nearby Gucci Aoyama. The terrace area of The Stings Omotesando, feature a special set up inspired by the Bamboo theme while offering a curated menu created especially for this event by Antonio Iacoviello, Head Chef of Gucci Osteria Tokyo. During the daytime, visitors can enjoy summer treats such as original shaved ice with fresh fruit, as well as a set of miniature Emilia Burgers, one of the signature dishes of Gucci Osteria. For dinner, the event's unique mini courses combine seasonal Japanese ingredients with traditional Italian cuisine.
GUCCI BAMBOO SUMMER Official website: https://guccibamboosummer.gucci.com/
GUCCI BAMBOO SUMMER Main venue: Omotesando Hills Main Building Grand Staircase/B3F Space O, 4-12-10 Jingumae, Shibuya, Tokyo Date and time: 10th August (Thu)–25th August (Fri) 11:00–21:00 *Closed on 21st August (Mon) as all buildings in Omotesando Hills are closed *Free admission, priority to pre-booking in some areas. *Admission reservations can be made via the official Gucci LINE account.
Gucci Aoyama Address: 3-6-7 Kita-Aoyama, Minato, Tokyo Date and time: 10th August (Thu)–27th August (Sun) 11:00–20:00 (No holidays during this period) *Reservations for visits can be made via Gucci.com.
GUCCI OSTERIA FOR BAMBOO SUMMER AT THE STRINGS (Priority to reservations) Venue: Cafe & Dining ZelkovA (terrace area) of The Strings Omotesando 1F, 3-6-8 Kita-Aoyama, Minato-ku, Tokyo
Date and time: 10th August (Thu)–27th August (Sun) 11:30–22:00 (No holidays during this period) *Reservations can be made via The Strings Omotesandoh.