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Campari Returns to Art Basel in Basel: Elevating Mixology to an Art Form

Campari, the iconic Milanese bitter, is making a grand return to Art Basel in Basel this year, reinforcing its deep-rooted passion for creativity at one of the world’s most prestigious art fairs. Art Basel in Basel 2024, taking place from June 11th to June 16th, will see Campari presenting ‘The Art of Mixology’ at the Davide Campari Lounge, promising a fusion of innovative art and masterful mixology.

 

'Installation images, Davide Campari Lounge at Art Basel in Basel, June 2024, Credit: FM'

'Installation images, Davide Campari Lounge at Art Basel in Basel, June 2024, Credit: FM' 


Continuing its longstanding tradition of collaborating with contemporary artists and creative minds, Campari is thrilled to unveil ‘The Art of Mixology’. This unique concept explores the intersection of captivating artworks and unforgettable cocktails, allowing visitors to experience how color and taste can merge with culture, transforming ingredients into experiences and elevating mixology to an art form.

 

Situated on the second floor of Hall 2 at Messe Basel, the Davide Campari Lounge will offer a menu of Campari creations that celebrate the Milanese aperitivo ritual. These drinks, served at the iconic ‘Camparino in Galleria’ in Milan for over a century, each tell a story envisioned with the passion and creativity of an artist, inspiring new mixology creations.

 

In honor of Campari’s second year partnering with Art Basel in Basel, the brand’s Milan-based Museum, ‘Galleria Campari’, along with Magnum Photos, will present an exhibition titled Bar Stories. Curated by the esteemed British photographer Martin Parr, a Magnum Photos member since 1994, Bar Stories captures authentic moments of conversation and creation that often unfold around bar tables worldwide, highlighting the essence of Campari as a catalyst for new narratives.

 

Adding depth to the event, an interview with Grand Marnier’s esteemed master blender Patrick Leger reveals insights into the intricate art of blending cognac and the challenges posed by climate change. Leger emphasizes the importance of preserving tradition while adapting to new environmental conditions, ensuring that future generations can enjoy the exceptional quality of cognac. He discusses the delicate balance required in using and preserving aged cognac stocks, likening the process to a guardian’s duty to maintain heritage while planning for the future.

 

The collaboration with Art Basel, a blend of art and craft, further underscores Grand Marnier’s [MM1] dedication to creativity. Leger hints at exciting future projects in an artistic presentation, maintaining a focus on sustainability and innovation. The cognac industry, as Leger notes, is collectively working towards developing new grape varieties that can withstand changing climates while maintaining quality and resistance to disease.

 

During the event week, visitors are encouraged to explore a temporary pop-up just outside the main venue. Designed by artist Jerma, the space offers a curated menu by a renowned chef blending Japanese and French culinary traditions, each dish paired with Hanmani. This collaboration showcases the spirit of creativity and the fusion of art, food, and drink.

 

Campari’s return to Art Basel in Basel promises a celebration of creativity, culture, and the artistry of mixology, inviting guests to experience the transformative power of combining visual and taste sensations.


Campari Returns to Art Basel in Basel

'Installation images, Davide Campari Lounge at Art Basel in Basel, June 2024, Credit: FM' 


Campari Returns to Art Basel in Basel

'Installation images, Davide Campari Lounge at Art Basel in Basel, June 2024, Credit: FM' 


 

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