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Tokyo Gendai 2024: The Premier International Art Fair in Japan is Arriving this July

Tokyo Gendai is rapidly establishing itself as a cornerstone in the international art scene. As a dynamic meeting place for the global art community, the second edition of Tokyo Gendai is set to take place from July 5 – 7, 2024, with a special VIP Preview and Vernissage on July 4. The event will be hosted at PACIFICO Yokohama, Exhibition Hall C/D.


Tokyo Gendai

 

This prestigious fair brings together exceptional galleries from around the world, making it a vibrant platform for commercial, artistic, and intellectual exchange, as well as a nexus for cross-cultural discovery. Advance tickets are now available, offering a discount of up to 22% on entry fees.

 

Discover the Sections of Tokyo Gendai 2024


Galleries

Robert Longo “Untitled (The Ecstasy of Saint Teresa, 1647–1652; After Bernini and White Peonies (detail)” , (Pace Gallery)

Robert Longo “Untitled (The Ecstasy of Saint Teresa, 1647–1652; After Bernini and White Peonies (detail)” , (Pace Gallery)


This main section features outstanding artworks from leading international and regional exhibitors, including world-renowned galleries such as Pace Gallery, Perrotin, Kaikai Kiki Gallery, Taka Ishii Gallery, and BLUM. These exhibitors will showcase a diverse range of artworks, providing a unique opportunity to experience the forefront of contemporary art.

 

Hana ‘Flower’

淺井裕介 “Bird memories 9” (ANOMALY)

淺井裕介 “Bird memories 9” (ANOMALY)



Dedicated to single or two-artist presentations, this section focuses on artists at the early or mid-stages of their careers. It's a platform for discovering emerging talent and fresh artistic perspectives.


Eda ‘Branch’

Manuel Ocampo “Untitled” (VETA by Fer Francés)

Manuel Ocampo “Untitled” (VETA by Fer Francés)


This section is for solo or two-artist presentations by established or historically significant artists. It also includes thematic and curated presentations, offering deep dives into specific artistic narratives and histories.


 

Exclusive Insights: Interview with Magnus Renfrew, Co-Founder of Tokyo Gendai

Magnus Renfrew, with twenty years of experience in the international art world and over a decade in Asia, co-founded Tokyo Gendai. Previously, he directed ART HK: Hong Kong International Art Fair and Art Basel in Hong Kong. He is also the Co-Director of Taipei Dangdai and Co-Founder of ART SG. Recognized twice in the ArtReview Power 100, Renfrew was named a Young Global Leader by the World Economic Forum in 2013.

 

GEN DE ART: How did the success of last year's version influence the planning and execution of this year's event?

Renfrew: Last year's feedback highlighted that attendees appreciated the fair's manageable scale, allowing for a leisurely and enjoyable experience. There was a good  balance of Japanese and international art, which was well-received. Our international visitors particularly enjoyed discovering the strengths of the Japanese art scene. This balance and atmosphere were crucial to maintain for this year. Additionally, our expanded VIP program, which included trips to various cultural sites before and after the fair, was a hit. This year, we have continued with similar offerings, including new trips to places like Kanazawa. In terms of the fair's content, it's more of an evolution than a revolution. We remain focused on the quality of galleries and art, which is key to our reputation.

 

GEN DE ART: Can you share some insights on how Tokyo Gendai is enhancing its role in global art discussions?

Renfrew: We strongly feel there can be more interaction between Japan and other regions. One of our goals is to bring more international visitors to Japan, helping to foster ongoing global art discussions and long-term relationships. This year, we have new galleries like Galerie EIGEN + ART Leipzig/Berlin and Alison Jacque, alongside returning galleries like Sadie Coles HQ, BLUM, and Almine Rech. The significant news is Pace Gallery joining us and opening a new space in Azabudai Hills, reflecting the growing international interest in connecting with Japan.

 

GEN DE ART: What are some notable changes or additions this year compared to last year's edition?

Renfrew: While it’s more about evolution, we are excited about several great installations this year, including a major installation by Kishio Suga at the fair’s entrance. We also have interactive and performance-based installations, which will be engaging for the audience. Our talks program has been strengthened, featuring discussions like the one between Mark Glimcher, CEO of Pace Gallery and Alexander S. C. Rower, President of the Calder Foundation. It's great to have high-level international discussions in Japan alongside domestic and regional ones.

 

GEN DE ART: How has the collaboration with local and international artists evolved in this year's fair?

Renfrew: We’re committed to promoting artists worldwide, bringing international artists to Japan to reach a broader audience. We’re thrilled to feature Carsten Nicolai from Berlin, who will participate in the talk program. Additionally, we ensure strong representation of Japanese artists, especially in the Sato ‘Meadow’ program for large-scale installations. Our cultural institutions program was well received and is now part of our other fairs as well. It’s crucial for us to promote local foundations and showcase their activities to both Japanese and international audiences. This year, we’re collaborating with the Obayashi Foundation and Foundation Yoshii, among others. This spirit of collaboration aims to promote the local art scene globally.

 

Get Your Tickets Now!

Don't miss out on this extraordinary event. Purchase your advance tickets now through our exclusive Gen de Art link below and save up to 34% on entry fees. Visit Tokyo Gendai’s Ticket page to secure your spot.


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